Nintendo of America's Marketing Failure, Part 2

   The entirety of my focus here in regards to the Wii U is completely devoted to its marketing problems. If you had the chance to read my last post on some of the wrong-doings performed by Nintendo and their latest Wii U commercial, you should get a clear enough picture on what can go awry in their campaign.

    It is already bad enough for Nintendo to be bombarded with numerous complaints on technical issues with 3rd party ports, having a slow RAM and CPU, locking Nintendo Network accounts to only one system, and having their top promotional title for the system lock-up frequently for a lot of players. I do not want to take my focus on the mentioned factors of the system's gloomy kick-off because it is not the biggest problem Nintendo has to work around with.

   Be prepared for a colossal plethora of Nintendo of America's marketing results (click on the image for full size):

 

   I am currently struggling to find out who gets the well-deserved credit for finding all these examples of Nintendo's astounding success in delivering the right message. It's a good thing, though, that I will always have a GIF that was made back in 2011 after the company's E3 showing that year.

Yes, this GIF was made over a year-and-a-half ago.

Tou-fucking-che.

The Factors of Nintendo of America's Marketing Failure (As Shown on the New Wii U Commercial)

      I was a really late bloomer as a gamer. It wouldn't be uncommon to hear about a 5-year-old obtaining all 121 stars in any 3D Mario platformer, or an 8-year-old being one of the dozens of people in line for the release of the next Call of Duty. It wasn't until I was 12, late in the N64 and PS1 lifecycle when I became relatively interested in the unity of various Nintendo franchises celebrating their fame and legacy by beating each other to a pulp. What could have given me that spontaneous moment of interest? Nothing else but this famed and cherished commercial. 

  With a clever choice in music and a hilarious live-action premise, my attention was drawn into Super Smash Bros. This commercial followed a formula: showing something that is memorable and not too vague. Following the N64, the GameCube had hits and a few misses. When a good commercial came on in promotion for a GameCube title though, it not only followed suit, but even exceeded at times compared to the N64 ads. Pikmin 2 was a great example of how Nintendo of America's marketing team can develop a gem.